Answermend / guides
Guides
When AI answers,
who gets named?
When a customer asks ChatGPT for a recommendation, somebody gets named. If it is not you, nothing on your website tells you — there is no missing visit to notice.
Five guides, in plain English, written by the one person building Answermend. Each is as clear about what nobody can measure or promise as it is about what works, including where that costs us the sale.
EXAMPLE DATAwhat these guides are about
whats the best crm for a small law firm
For a small law firm, the options that come up most often are:
1. competitor-one.com
matter management and trust accounting built in
2. competitor-two.com
cheapest of the three, with a client portal
3. competitor-three.com
strongest document automation
Published so far
Five guides, in the order
they are worth reading.
What this is, whether it applies to you, how to check it yourself, how to read the numbers, and what to change. Every headline and summary below is the guide’s own, copied from the page rather than rewritten to sell it.
5 guides · all published
What does GEO stand for? Generative engine optimization, in plain English
GEO stands for generative engine optimization: getting your business named when an AI assistant answers a customer’s question. What it is, plainly.
SEO vs AEO vs GEO: which one actually applies to your business
SEO still works. AEO and GEO are newer names for a second job: getting named inside an AI answer nobody clicks. Which you need, and what to do first.
How to track brand mentions in AI search
A step-by-step way to check whether ChatGPT, Perplexity and Gemini name your business — a fixed question list, a spreadsheet, and about two hours a month.
AI search visibility metrics: the KPIs that can actually be measured
The six AI visibility metrics that can be measured, defined precisely — including the mentioned-versus-cited split and why it changes what you do next.
How to improve your visibility in AI answers
What you can actually change to get named in AI answers — starting with the one thing that is mechanically certain, and the factors nobody publishes.
The review date is the last time a person checked the guide was still accurate. Anything older than three months should be read as unverified rather than as true. The short label beside it is the guide’s own, and says what kind of reader it was written for.
That is the whole shelf
Five guides is not many, and we would rather say so than pad this page with thin posts to make the list look longer. More are planned; nothing else is finished, so there is nothing else here to click.
The words these guides use
Four outcomes. Three are
findings, one is an admission.
Every guide here uses these four words the same way, and so does the product. If a report you are reading merges the first two into one number, it is telling you something it does not know.
A page on your site was fetched and used as a source. The strong result, and the only one that proves your site did any work.
The model named you from memory, without opening your site. Your brand is known; your pages did nothing. A different problem with a different fix.
The answer ran and never named you. Somebody else got the recommendation, and the guides show you how to find out who.
The check did not return — a rate limit, a failure, a cap. Reported as unrun, with its reason, and left out of every count. It is never rounded down to zero.
Answermend builds AI visibility tools, so this is not neutral ground and pretending otherwise would be the first dishonest thing on the page. What can be committed to is the method: every number in a guide is one whose working can be shown, anything unmeasurable is called unmeasured, and where a guide’s honest answer is “you do not need to buy anything for this”, it says that. If you find something wrong in one, we would like to know.
Reading is the slow half
Twenty free tools sit
behind these guides.
No card. The split below is the same one the shelf makes: four that never leave your tab, and three that have to fetch a page from our server.
Four generators
Each turns what you type into a file you can copy. Nothing is fetched, so nothing you type leaves the tab — which is why these four, and only these four, carry that chip.
Three site checks
Each has to fetch something from a site we do not control, so it works on our server rather than in your tab. Give one a page address and it comes back with what it actually found there.
Open the free tools no card
Start wherever your
question already is.
If you do not know what GEO means, start at the top. If you already do, skip to the one about measuring it.
Start with what GEO means 5 guides · nothing gated